Guest post by Deborah Sweeney, CEO of MyCorporation.com.
We live in a time when online stores are just about as prominent as those that operate through a physical location. Many storefront businesses are now realizing that they don’t even really need a building to operate anymore; by creating and setting up an online shop they’re able to save more money. But the one thing they are keeping is their legal structure.
With shoppers distracted by summer sunshine and vacations, putting a summery spin on your store can help you catch their attention and make a sale. Try out one of these three ideas to add summer relevance to your online store!
The age-old question: if a tree falls in the woods, does anyone hear it? Well, we may not have the answer to that one but we can pretty much confirm that adding products to your store without telling anyone will surely result in fewer sales and customer visits.
Our new product announcement feature helps you share your product news with your social networks in just 2 clicks. Login to the Manage tab on the Products page and test it out today!
We launched the Cashie Commerce Marketplace in February and have been working on improvements to the user experience over the past months to make it a more enjoyable shopper destination. More updates are to come in June, but this week we’ve made the interface faster and updated the look & feel of the Marketplace pages.
We’ve spent a lot of time discussing how important it is to have a social media presence (Facebook Business pages, etc) and we hope you are on social networks, interacting with your customers. But we know that once you have social media accounts, there is the constant challenge of selecting social media content to post. Finding quality content from reliable sources can be time consuming, but you can cut that time down significantly by using 3 simple tricks we’ve outlined below.
#1 Facebook Interest Lists
Facebook has a useful way to compile posts from pages you like and follow in a single location. These Interest Lists can be anything you choose such as Organics, Retail, or News. Simply visit brand or company Facebook pages you like, and then select “add to interest lists” from the drop down menu on the top right.
One of our first customers is also one of our most successful merchants. Peachy was founded by Susanna Lee in 2010 and since then, her useful and fun products for kids have taken off in the market. Her products, including the Aqueduck, a faucet and handle extender for children, are available not just online but in retailers nationwide and internationally. Read on to learn more about this smart and savvy company that lives by the motto, “for families, by families.”
We’re continuing to rollout updates to our interface this month, all with the aim of making it easier to manage your store. Login today to use these new features that make the adding and updating of products a quick and easy process.
We’ll be announcing several product updates this month, the first of which is an overhaul of our Promotions interface. The process for adding and managing promotions has been redesigned so that it’s easier for you to manage the marketing and sales of your store. Login today to check out the updated interface and run a promotion for spring! Mother’s Day and Memorial Day are right around the corner and perfect opportunities for a promotion.
An easier to use Promotions page continue reading
Though most of us turn to online channels to drive site traffic and heavy sales volume, receiving in person feedback and sowing the seeds for word of mouth sales is incredibly important. Try out some of the 10 options listed below to increase sales.
“A third of consumers buy after receiving a retailer’s email.”*
The data is clear. Email marketing increases sales. So why are so few of our merchants using email?
If you’ve been hesitant to use this powerful channel, we urge you to start now. Take advantage of our simple integration with MailChimp, a reliable and easy email provider, to capture your customer’s information and send out relevant, sales driving emails. And the best motivation yet – MailChimp does not charge for low email volume. So if you have less than 2,000 customers in your list, you can send up to 12,000 emails per month for free! To integrate email into your marketing efforts, read this set of straightforward instructions on how to connect your Cashie Commerce and MailChimp accounts.
