Google Shopping is one of the internet’s largest destinations for finding products that can be purchased online. If you sell online, you want to be listing products on Google Shopping. Here are some reasons why you want to be listed on Google Shopping, and how Cashie Commerce can do this for you.
Why you should be listing products on Google Shopping
Getting your products into the hands of customers can be the hardest part of selling online. You have great products, but you need to find a way to attract the attention of the right buyer. With Google Shopping, your unique items are tied to the power of Google’s search engine. So, when someone searches a term in Google search that relates to what you might be selling – your product could be shown right there next to the search result.
In this example, Google Shopping allows you to catch the attention of a potential buyer, that may not realize you have exactly the item they are looking for. For many thousands of internet users, a Google Search will be the first place they go to find the answer to their question. So, if your product is the answer to someone’s question, you want to be here.
Focus on targeted traffic – the best traffic money can buy
One of the most common approaches to gaining exposure for your products is to list on some of the popular marketplaces out there. These marketplaces could have over a thousand visitors in just one day. So, it makes sense to get your products out there. We hear from sellers on these platforms all the time, and it goes kinda like this…
“I’m listed on [insert name of your favorite marketplace]. I get hundreds of views each month, but hardly any sales.”
This is a common occurrence on these marketplaces – loads of views, but very few sales. The reason is quite clear. These marketplaces are experts at driving traffic to products, just not “targeted traffic”.
Targeted traffic means the person directed to your product has shown an interest in the item you are selling. Instead of getting thousands of eyeballs on your products from people who aren’t interested in your items, Google Shopping drives people to your products who are likely to buy them. Instead of 1,000 views resulting in 1 sale – 1,000 views could lead to 50 sales. We call these “qualified leads” and they are the best leads you can get.
How to get your items on Google Shopping?
For most sellers, you have two options for getting your products on Google Shopping…
- Do it yourself
- Use a service to do this for you. (like Cashie Commerce)
Doing it yourself
Listing on Google Shopping is not as easy as you would like to hear. It isn’t as easy as adding your product to eBay. Your product needs to be submitted to Google through a special “feed” that you generate, or generate from your online store. These feeds are tricky to create yourself, but there are a bunch of services that can save you time building the feed. So, you can do it….just not quickly and easily.
Once you’ve created your feed and submitted it to Google, you need to set your budget and add “bids” to each of your items. Google Shopping isn’t free, and the amount you can budget will have an impact on the number of qualified leads you drive to your products. Each of your products in Google Shopping should be viewed as an advertisement. Your bid tells Google how much you are willing to pay for your ad to be shown over someone else who sells a similar item.
Using Cashie Commerce to list on Google Shopping
Services like Cashie Commerce are designed to make Google Shopping easier and more affordable for small businesses. Cashie Commerce provides an easy-to-use interface for adding your products (including importers from all the most popular ecommerce platforms). Submitting your products to Google Shopping, is then as easy as shooting us an email.
Our team of experts will then review your products in Google Shopping to determine the most effective bids to drive qualified leads to your products. For someone new to Google Shopping, this process can be impossible to wrap your head around. It will also take many hours of research and testing.