Let’s face it, running an online business is not a walk in the park. After doing everything to get your products ready, your site built, and the word out — you may still find it difficult to attract the right audience and convert traffic.
So what can you do? Here are three simple ‘no brainers’ that help drive sales.
Opt-in to the BitDazzle Marketplace & Google Shopping
When you list your products on BitDazzle you’re exposing them to thousands of new faces. We drive organic and paid traffic to our marketplace, giving your brand the exposure it might not receive otherwise. By utilizing Google Shopping, which reaches millions of people every day, we’re able to showcase all our merchant’s products to the masses. And with over 67% of all search going through Google, it is safe to say it’s a no brainer to be promoting your products here.
SEO has changed over the years, but the basic principles remain as important as ever. When it comes to selling products, it’s all about the content.
Your product titles and descriptions should include sizes, colors, categories, and other relevant attributes that tell the world what you’re selling. Google gives you 150 characters for titles and 5000 characters for descriptions, so use the space!
Upgrade to an Aggressive Bidding Strategy
Managing your own Google Shopping feed can be a lot of work, which is why we’re here to help. When you opt-in to BitDazzle, your products are automatically added to our feed, and will be visible on Google Shopping search.
From there, Google Shopping works like an auction. When we advertise your products, the higher the bid, the more likely it is for that product to show up towards the top of the page. When more shoppers see the product, it receives more clicks and generates sales.
For merchants on PRO plans we use an aggressive bidding strategy called traffic boost. Our traffic boost strategy focuses on optimizing products in the Google Shopping feed by raising bids and finding optimal exposure.