How to sell on a WordPress site

Creating an online store can be a daunting task. There are many differing opinions on where and how to start, but a vast majority would agree that WordPress is a great place to begin. WordPress is an open source content management system that enables you to blog and create sites, often for free or very low rates. Companies like Cashie Commerce build plugins, widgets and themes so that users can create sites without vast technical knowledge.

In this post, we’ll walk you through detailed instructions to show you how using the combination of WordPress and Cashie Commerce is one of the quickest and easiest ways to get your store online.

For those new to WordPress and online stores, follow the 5 steps below to get your online store up and running. If you already have a WordPress blog or site, skip to step #5 and we’ll walk you through installing Cashie Commerce on your site.

#1 Hosting

Choosing a hosting provider is an important first step to getting any site online. Many hosts offer specialized hosting packages for WordPress users with one-click install systems that provide a seamless path to getting online. Popular providers include:

BlueHost: A WordPress-recommended host since 2005, providing affordable hosting and quick installation through SimpleScripts.

HostPapa: Supports easy WordPress install and account management through cPanel.

For advanced users, hosts like 1&1 offer low-cost hosting and complete site customization.

#2 Installation

Once you have selected a hosting provider, installing WordPress to your account is all you need to get started online.

You can use a service like SimpleScripts to easily add WordPress through BlueHost and many other providers. Many hosts also use a control panel service called cPanel to allow you to easily add services through your hosting account.

For more experienced users who are self-hosting or using services like 1&1, you can install WordPress via FTP.


#3 Design

Selecting a well-designed theme is vital to a successful online store. In addition to a great design, the theme can ensure that your site is effective and accessible in all browsers. Given the increasing use of mobile devices and tablets, choosing a “responsive” theme, which adapts and optimizes your pages to different browser sizes, is an important consideration.

For example, the SmallBiz WordPress theme is an easy-to-use option that provides all of the necessary features for a small business to be successful online. With a variety of layouts and lots of customization options, it’s easy to make your site look professional and fit with your unique business.

Another great option for merchants in need of responsive themes is CyberChimps, creators of some of the most popular themes on WordPress today including Responsive Pro and Business Pro. These drag-and-drop themes make image-centric, custom-looking sites easy and effective for small business merchants.

 

#4 Navigation

The final step to maximizing the effectiveness of your new WordPress site is a clean and accessible navigation. Using the WordPress menu builder, you can completely customize your navigation ensuring that all customers can find the most important parts of your site.

Keep menu headings short and limit the number of main entries to improve the visibility of your store. Take advantage of submenus to provide access to additional detailed information, without cluttering your site’s design.

 

#5 Installing the Cashie Commerce Plugin

With a WordPress site live, you’re just minutes away from launching your online store. Installing the Cashie Commerce plugin is easy and seamless – once installed, your store pages are automatically installed and live on your site. Just add products and you’re ready to sell! For a guiding hand to add products and customize your store, visit our Resources page where we have tutorials on every aspect of online store building. If you can’t find an answer or want quicker help, Live Chat with us on our website or email support@cashiecommerce.com.

 

#6 Cashie Commerce WordPress stores in action

Need some inspiration? Check out two of our successful WordPress site stores!

Oceanwood Sunglasses combines a simple, responsive design using the Bonanza theme with great imagery to ensure that all of the focus is on their product. The navigation menu provides useful links for both product and company information and the header includes links to current deals that help to sell the product line to the casual browser.

Oceanwood also puts its best foot forward when presenting detailed product information. The description of the product reiterates important details as bullets to ensure that the casual browser notes the major features of the item. By using high quality images, with identical lighting and proportions, they effectively highlight the craft and quality of their items. Enabling social features, like share buttons and reviews, solidifies the customer’s confidence that they will be purchasing a high quality product.

 

Equilibrium uses the Photologger theme to sell textile products on their blog. The colorful banner and plain background complement the vivid colors in their clothing for men and women. While their theme is not responsive, they have enabled the Cashie Commerce mobile optimized store to ensure that the shopping experience will work well for mobile users.

Equilibrium’s product catalog displays their clothing to advantage with professional imagery and (most importantly) models to show the items as they are actually worn. The category filter allows browsers to view the product offerings based on their interest.

 

For more tips on selling online, read up on our blog! Have more questions? Live Chat with us on our website or email sales@cashiecommerce.com.